Property Types Office
Second, Third-Tier Cities New Hotspots for Corporate Development: Report
May 16, 2008
By: Eugene Gilligan, Senior Editor

Second-, and even third-tier cities, should be on corporations’ radar screens. They are good places to locate new manufacturing plants, call centers and IT hubs, a study on corporate development hot spots has concluded.

The study, released at the CoreNet Global Summit in May, found that rising labor shortages, and high employee turnover, plague cities such as Bangalore and Shanghai. The study concluded that corporate investment dollars can be put to better use in some lesser-known locations. Wadley-Donovan-Gutshaw Consulting co-authored the study, along with Tractus Asia Ltd. and Buck Consultants Intl. Dennis Donovan, principal at Wadley-Donovan-Gutshaw, recently discussed some of the study’s key findings.

CPN: You say in your report that Northern Ireland, Vietnam and Slovakia are development hot spots. Why are these markets emerging?

Donovan:
What’s going on is that we are seeing more corporations adopting a global deployment strategy, and developing a global footprint. About 60 percent of these corporations do this because they want to sell their products in a certain market. Another 30 percent do it to reduce labor costs, while 10 percent locate in a country to take advantage of the labor force, a highly educated labor force. Many corporations also look to expand in the U.S., as part of their global strategy. Many corporations want to have an IT facility in Bangalore, which means that competition for labor increases and turnover rises.

CPN: What are the characteristics of emerging global development hot spots?

Donovan:
There are relatively underutilized locations, which should be attractive to corporations, locations that have a large, English-speaking population, have a good infrastructure and may offer a foreign-trade-zone.

We’re also seeing more of a trend of “near-shoring,” for example, U.S. companies having a manufacturing facility in this hemisphere. The ‘maquiladora’ sector is well-known. But there is a trend of having manufacturing and business process outsourcing plants in Central America, that are in the same time zone [as the U.S. firm] that offers a favorable labor market, at low cost. That’s a definite trend. Putting an IT or customer service facility in Buenos Aires can be 20 to 30 percent more costly than putting it in a second or third tier city in Argentina, such as Rosario or Cordoba. The same kind of savings can be gained by having a facility in Curitiba or Recife, in Brazil, rather than in Sao Paulo.

CPN: You mention two emerging U.S. locations, Elmira, NY. and Madera, Calif. Please talk about these two cities.

Donovan:
Elmira is a rust-best city, which has an under-utilized workforce, and is close to a large population base in the Northeast. It is very important for corporations to be represented in California, but there are high costs, such as labor. Madera is a lower cost alternative, with a good location, in the central part of the state.

 
Recent Office Headlines
University Medical Center Buys Land for 500,000-SF Biotech Park in Dallas
The University of Texas Southwestern Medical Center acquired a 13-acre site from the City of Dallas for the development of BioCenter at Southwestern Medical District, a 500,000-square-foot biotech park.
Manhattan Office Market Reaches Uncharted Waters
The flagship of the United States office investment and leasing market, Manhattan is now also at the heart of the financial crisis. The stunning events of recent weeks point to a new era for the economy, but experts differ about how the changes will play out in Manhattan’s commercial real estate market during the next several quarters and beyond.
Cominar Takes Montreal Office Tower
Cominar Real Estate Investment Trust has purchased a 24-story Class A office property in Downtown Montreal for C$165 million.
NorthMarq Arranges $20M for Lincoln North in Massachussetts
Joseph Hegenbart of NorthMarq¹s Boston Regional office has arranged mortgage financing of $20 million for Lincoln North, located at 55 Old Bedford Road in Lincoln, Mass.
Lanesborough REIT Acquires Office, M-F Complex in Canada for $38M
Lanesborough Real Estate Investment Trust has completed the previously announced $38 million acquisition of an apartment/office complex in Winnipeg, Manitoba, known as Colony Square.