Business Specialties Development
Hard Rock Reveals Plans for 91-Story Mixed-Use Hotel in Dubai
Nov 16, 2007
By: Barbra Murray, Contributing Editor

Having entered the Dubai market with the Hard Rock Café Dubai 10 years ago, Hard Rock International Inc. will soon expand its presence in the thriving U.A.E. city with a new luxury mixed-use hotel development. The company just established a partnership with Tasameem Group to build Hard Rock Hotel Dubai, which will occupy a single 91-story tower at the core of the blossoming Dubai Trade Centre District.

Hard Rock Dubai (pictured), will be part of a massive mixed-use development, and will sit within close proximity of the Burj Dubai, presently the world's tallest building. The environmentally-friendly skyscraper will feature 350 guestrooms and 100 apartments, as well as office space, retail offerings, 32,000 square feet of meeting space and spa facilities.

Hard Rock is among a horde of U.S. developers that are jumping on the Dubai bandwagon. Last month, Donald Trump revealed that his company will open a property carrying the flag of its new Trump Hotel Collection brand in the city. To date, total hotel revenues have increased 20.3 percent from last year, according to an announcement made yesterday by the Dubai Department of Tourism and Commerce Marketing.

Headquartered in Orlando, Hard Rock presently has a portfolio of eight hotels and casinos and 121 café's in 47 countries. The company is a subsidiary of Seminole Hard Rock Entertainment Inc.

 
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